My working experience, technical skills, and passion for new ways of thinking enable me to approach my work from different perspectives and conceptualize digital solutions that deliver value to companies and their customers.
I am currently working as a Product Designer at the multi-national retail clothing chain Zara (Inditex Group), creating seamless omnichannel customer experiences.
Before that, I worked as a UX/UI Designer at idealo internet GmbH, an online price comparison platform focusing on iOS and Android apps.
I have also crafted the international user experience for the global markets of Chrono24 GmbH, an online marketplace for luxury watches.
Previously, I worked as an SEO Manager for several years for German companies such as Mister Spex, Lingoda, and Jago24.
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AREAS OF EXPERTISE
UX & UI
My proven expertise in user-centered design allows me to connect business goals to user needs. I use this knowledge to build and test solutions for specific problems using design thinking methodologies.
I can adapt products and services to international markets to increase brand awareness by understanding user needs and balancing the desire for global standards with the need for local flexibility.
I understand the business goals and proactively contribute to its vision by approaching problems structured and working collaboratively in cross-functional teams. I have worked with Agile frameworks and highly value a feedback culture in my work environment.
Having a background in SEO, I enjoy analyzing data, identifying meaningful patterns, and finding opportunities that boost conversion rates and the best experiences for digital products.